Fashion Management M.P.S.

This section of my digital portfolio highlights projects that I conceptualized for the completion of my graduate degree at Parsons School of Design. The intent behind the projects was to further develop my skills as a professional by critically analyzing brands to promote growth and revenue success.

Everlane Social Campaign

For my Social Media and Communications course, I selected the brand Everlane to create a social media campaign designed to promote brand growth. The first step of the project was to identify problems within the current brand messaging, followed by the development of a robust social media strategy to improve the brand image within consumers.

Chloe Sustainability Report

For my course in Manufacturing and Production, we were tasked with looking into the sustainable practices of the brand of our choice. Along with three peers, we selected Chloe to research potential sustainability solutions to further their sustainable business practices.

Pharrell Williams Biography

For my Global and Local Leadership course, our final assignment was to create a biography of the leader of our choice. I chose Pharrell Williams as he is also from Virginia Beach, grounded in the fashion community, and continues to give back to the community in which he grew up. The biography serves as a magazine cover, to infuse research with style to accurately depict the subject - Pharrell.

Skinwear by Aesop

A project I curated for the brand Aesop was intended to grow the product assortment in a sustainable method, aligning with the brand's core values. Skinwear by Aesop introduces athletic wear with the purpose of using fibers that are healthy and sustainable, counter to most activewear materials.